How can you find new ways forward in a saturated market?

What do you do when you already have 95 percent of your main market—but want to keep growing? 🤔 That was the challenge for Petter Sehlin and Håkan Hallmén at the Örebro-based company Ping Payments.

Through Swedish Scaleups, the company has worked with Inkubera to identify new paths forward. The result is a clearer strategy, new target audiences, and several new business opportunities.
“The program has enabled us to develop a sustainable strategy more quickly and has also given us more momentum to implement it,” says Håkan Hallmén, Chief Marketing Officer at Ping Payments.

The Swedish Scaleups project is now coming to an end—but Inkubera’s work to help scaleup companies grow continues. We’ll be sharing more soon about our new offering for companies with high growth ambitions.
👀 Stay tuned!

Read the full interview with Håkan Hallmén and CEO Petter Sehlin at Ping Payments—an incredibly exciting, market-leading company based in Örebro.

(Taken from Inkubera's post on LinkedIn)