You can read the full article here.

You can read the full article here.

Petter Sehlin, CEO of Ping Payments.

Following Ping Payments' acceptance into Swedish Scaleups, Inkubera has decided to write an article about us.

Sports clubs that collect registration fees, nonprofit organizations that raise donations, and church congregations that handle offerings and dues all have one thing in common—they are part of civil society. They are not profit-driven, but they still need to manage money effectively. Ping Payments, based in Örebro, is unknown to most people, but it ensures that payment flows work smoothly for a clear majority of the country’s clubs and nonprofit organizations.
– “For many of our customers, finances aren’t something they’re passionate about, but if payments don’t work, it quickly creates problems. “Our role is to ensure that funds flow correctly, are traceable, and don’t take time away from what matters most,” says CEO Petter Sehlin.

A secure financial foundation in the background
Ping Payments is also a regulated financial institution, which means the company is subject to regulatory oversight and adheres to clear rules for the secure handling of funds. The company was founded in 2018 and currently has 13 employees in Örebro.

The company has developed a technical platform that consolidates all payments into a single workflow, directly within the systems that organizations already use. Swish, credit cards, bank transfers, and disbursements are handled automatically in the background, without users needing to understand banking formats or payment files. The company serves a clear majority of the country’s associations, yet remains a hidden gem to most people.
– “We don’t want to be more visible than necessary. When no one has to wonder how the payment was processed, that’s when we’ve succeeded,” says Petter.

Technology That Frees Up Time
From the very beginning, it was clear that Ping Payments belongs in civil society. Ping Payments is used by everyone from sports clubs and membership organizations to charities, community groups, and funeral service providers. What they all have in common is the need for simplicity, control, and transparency in operations that are often based on volunteer work.
– “There are large financial flows here, but often limited resources for administration. Our technology can free up a lot of time and energy,” says Petter.

Growing with the Needs of Civil Society
To take the next step in its development, the company recently joined Swedish Scaleups, a program run by Inkubera in collaboration with other incubators and science parks in eastern Central Sweden. Given our previous positive experiences with Inkubera, the timing felt right.
– “The program helps us take a more long-term approach and make better decisions even when the pace is fast,” says Petter.

The goal is to double revenue over the coming year, with the civil society sector remaining the core market. Swedish Scaleups provides both strategic support and funding to help them move forward.
– “Perhaps the most important thing is that the program encourages us to pause and think strategically. Being able to secure partial funding for what’s needed to actually carry out our plans makes a huge difference,” he says.

Europe Next—With the Same Mission
At the same time, Ping Payments is preparing to expand into Europe. Germany is first in line, where discussions are underway regarding partnerships with support from Business Sweden, among others.
“Payment regulations in Europe are becoming increasingly similar, which benefits companies like ours. The goal isn’t to grow for the sake of it, but to make it easier for civil society to function—regardless of the country,” Petter concludes.


Swedish Scaleups drives growth at innovative companies. They provide support with skills development, fundraising, international expansion, and everything else needed for companies to grow to the next level. Learn more about Swedish Scaleups here